Crowdbutching / Crowdbutchering is a combination of the words crowdfunding and butchering. Instead of buying a specific joint of meat from a supermarket, you get to buy and share a whole cow with other people. It's a way of buying meat that ensures the whole cow is used, from nose to tail, and nothing is wasted.
Together with a group of online friends and strangers, you purchase a cow share in the form of a meat-box. Your cow is only slaughtered once 100% of its meat has been sold - nothing is wasted. Crowdbutching is our plan to make high quality, 100% traceable meat available to everybody. We want to be transparent, so that you can see exactly how your meat reaches your plate.
Every day we add one or two new cows to our website. Every time someone purchases a meat-box, their cow ‘fills up’ by about 3%. When a cow reaches 100% it becomes fully sold, at which point it will be transported to the artisan butcher. We let the carcass mature for two weeks before it is divided up and your share of beef is delivered to your home, via refrigerated transport.
Stress is not only bad for an animal’s well-being, but also impacts meat quality. If a cow experiences stress either before or during slaughter, the meat will be less tender and will lack flavour. That’s why, when our cows are moved from the farm to our artisan butcher, they are given three days to relax and get used to the butcher. Only then are they slaughtered. By this time they have become habituated and unstressed – and you can really taste that in the beef.
Crowdbutchering is the new way to Order Meat Online!
Buy a share of the ethically reared cow above and have delivered a meat box filled with the most mouthwatering tender & tasty beef you've ever tasted!Buy a share of this cow!
Click the cow above to buy a share of an ethically reared cow. You'll then be delivered a meat box filled with the most mouthwateringly tender & tasty beef you've ever tasted!
You buy a share of a pasture raised cow that’s lived the very best life at a local British farm!
Once all its remaining shares are sold, we'll send the cow to be non-religious slaughtered.
The beef will be aged for 3 weeks to develop its premium taste and texture, then finally butchered.
Packaged per serving, we'll deliver your box, fresh. It’ll fit snug in just half a freezer drawer!
Unlike anywhere else, using the ear tag number we provide, you can trace back your meat to the farm and farming family that developed its jaw dropping taste. Nothing tastes better than a steak with a proud story. Be part of it!
No artificial preservatives or additives like colourants, E numbers or anything like that! After tasting our beef, you'll quickly see that the secret to the very best taste and tenderness is to let nature take the wheel!
The cow that produces your meat will have lived out on some of Britain's most beautiful pastures with its herd, cared for by loving farming families that put animal health & happiness first! Your cow truly lived the best life!
Your meat comes in a nose-to-tail meat box, meaning you get a bit of everything: fillets, roasts, rib eyes, minutes... the list goes on! Doing so helps cut out 100,000 cows worth of beef that's wasted every year in the UK!