Wanting to buy meat online? With all the different awards, labels and assurance schemes plastered over almost every online meat supplier, it’s becoming more and more difficult to understand which ones you should be looking for when buying meat online, let alone what they even mean! Here’s a list of the most common labels and assurance schemes we’ve come across while working with some of the UK’s most trusted farmers, what they actually mean, and what you should keep in mind about them when you buy meat online!
Perhaps the most common assurance scheme found on labels when trying to buy meat online is The Red Tractor scheme. It’s run and carried-out by the “Assured Food Standards” who through this label ultimately assure consumers that the food product in question has been produced in the UK, is traceable, safe to eat and has been produced “responsibly” in line with government legislation. A good label to look for when you buy meat online as it makes sure all your bases are reasonably well covered!
The Quality Standard Mark Scheme for beef and lamb is definitely an assurance scheme you want to be looking out for when buying meat online. It underlines one of the most stringent, independently-inspected levels of quality assurance for meat in the United Kingdom. Not too different to the Red Tractor, these standards guarantee a high level of food safety, animal welfare and care for the environment. What makes this assurance scheme stand out is how it certifies the natural quality of the feed given to reared animals — a very important factor when weighing up the meat you buy online.
Undoubtedly the most prominent organic standards assurance scheme, the Soil Association is known to certify health and welfare benefits for the animals delivering your beef and the farms from which they come, on a level superseding entry-level british standards and legislation. To be certified by the soil association a farmer is not permitted to use confinement systems, must ensure all their animals are free range with access to clean water as well as shade or shelter, and consume grass that has not been treated by man-made pesticides or chemicals. We also recommend looking out for this label when you buy meat online as the Soil Association is very careful in making sure the only ingredients added to Soil Association certified organic products are indeed organic, which isn’t always the case with other bodies!
The ‘RSPCA Assured’ scheme centres around improved welfare standards for the animals that produce the meat you eat. The assurance scheme spans across both rearing systems that are based indoors and outdoors; ensuring that the animals are given sufficient space to practice their natural behaviours and are provided with ample bedding and enrichment materials. Important for when you’re deciding where to buy meat online, the RSPCA Assured label enforces a rigorous monitoring system for health and welfare on the farms and specifies stunning slaughter processes.
Click a cow above to buy a share of an ethically reared cow. You'll then be delivered a meat box filled with the most mouthwateringly tender & tasty beef you've ever tasted!
You buy a share of a pasture raised cow that’s lived the very best life at a local British farm!
Once all its remaining shares are sold, we'll send the cow to be non-religious slaughtered.
The beef will be aged for 3 weeks to develop its premium taste and texture, then finally butchered.
Packaged per serving, we'll deliver your box, fresh. It’ll fit snug in just half a freezer drawer!
Unlike anywhere else, using the ear tag number we provide, you can trace back your meat to the farm and farming family that developed its jaw dropping taste. Nothing tastes better than a steak with a proud story. Be part of it!
No artificial preservatives or additives like colourants, E numbers or anything like that! After tasting our beef, you'll quickly see that the secret to the very best taste and tenderness is to let nature take the wheel!
The cow that produces your meat will have lived out on some of Britain's most beautiful pastures with its herd, cared for by loving farming families that put animal health & happiness first! Your cow truly lived the best life!
Your meat comes in a nose-to-tail meat box, meaning you get a bit of everything: fillets, roasts, rib eyes, minutes... the list goes on! Doing so helps cut out 100,000 cows worth of beef that's wasted every year in the UK!