The Grutto story began 25 years ago on the farm where Berend grew up with his family. Every winter a cow was slaughtered for meat. Half of the meat was intended for their own use, the other half was shared with family and friends.
Meat scandals, anonymity within the industry and increasing industrialised food production were reasons for Berend and his brothers to think that things had to change. Everyone should be able to eat meat and know that it comes from an animal that has had a good life. Moreover, it is time that hard-working and honest farmers who cherish their animals and their land are valued again. Out of this, Grutto was born in 2014.
With Grutto we continue where Berend's family started. Together we form a movement that more and more people
and farmers join. We pass on our vision to our farmers: they are our driving force. We take farmers out of anonymity and give them a platform to proudly tell their story.
Meat is a valuable product to be enjoyed with friends or family. If meat is cheap and widely available, it is at the expense of taste, animal welfare, farmers and our environment. In a regenerative food system, meat will become tastier and healthier. That is because the food the animals eat will come from healthy soil.
We owe it to our animals not to waste what they give us. You simply cannot take out the breast of a chicken and leave the rest roaming around. That's why you buy a “nose to tail' box from us, so that nothing of the animal goes to waste. With easy recipes, we help you to successfully cook every cut.
Together with you, we believe we have a chance to change the food system. One that restores the soil so it can continue to feed us for generations.